Once the seat of the Ginori ceramics dynasty and the former home of Carlo Lorenzini (the writer of Pinocchio), Casa G. Firenze is a historic Florentine hideaway where traditional craftsmanship meets elegant contemporary design. The thoughtfully restored 18th‑century palazzo now houses one of the city’s most elegant boutique hotels, offering a true ‘home away from home’ for travellers unwinding after a day exploring Florence’s beauty.

Despite its wonderful central location, the property remains a well‑kept secret. Only a small golden plaque marks its presence at street level, giving the impression that you’re slipping into an exclusive private residence rather than a hotel. Designed by owner Filippo Montani and architect Cecilia Pantaleo, the building has been meticulously transformed to include 15 unique rooms, a serene lounge, and a secret patio.

There are three room types to choose from: classic, superior, and suite categories, each varying in size, design, and character. For my solo stay, the classic room was perfect for me, though the superior rooms, with their deep stand‑alone marble bathtubs, look wonderfully luxurious if your budget allows. My room was beautifully curated with vintage furniture, unique prints, a fabric cover hiding the TV, and charming details like their gold turtle motif adorning the wardrobe handles. Overlooking a small courtyard, it offered a sense of calm and tranquillity that perfectly complemented the hotel’s ‘slow living’ philosophy.

Mornings begin in the quaint breakfast rooms, where a delicious continental spread awaits, featuring homemade Italian treats. Then, before heading out for the evening, take a moment to enjoy the whimsical salon, with its ornate stucco ceiling and grand fireplace. Help yourself to a drink from the delightful honesty bar and sink into the cosy green velvet sofas, the perfect spot to enjoy a glass of something special!

Blending luxury, history, and heartfelt hospitality, Casa G. Firenze offers a unique stay that goes far beyond the typical hotel experience, providing the perfect base for an unforgettable trip.

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